Distrify, a distribution platform for filmmakers, distributors, producers and rights holders, which help them to find an audience for their film and generate sales, has recently discussed with the Hong Kong Trade Development Council (HKTDC) to pursue a partnership on AsiaIPEX to create an online platform. This platform will include an online catalogue of films; this project aims to increase the exposure in the Asian markets. Distrify will soon set up their regional headquarters in Hong Kong in November. The Chief Executive Officer Andy Green shares that one of the factors motivated Distrify to choose Hong Kong, indeed, is the city's advantages as Asia's IP trading hub. Hong Kong can be the connection of IP trading between Mainland China and overseas. According to the HKTDC, the idea of a direct, instant online distribution platform as well as the free system have offered the rights holder’s additional control over their own products and valuable market research data across global markets. The potential partnership with Distrify demonstrates the advantage and effectiveness of the AsiaIPEX being a valuable online IP trading platform and an excellent promotion channel. The gLAWcal Team LIBEAC project Friday, 3 October 2014 (Source: Asia IP Law) This news has been realized by gLAWcal—Global Law Initiatives for Sustainable Development in collaboration with the University Institute of European Studies (IUSE) in Turin, Italy and the University of Piemonte Orientale, Novara, Italy which are both beneficiaries of the European Union Research Executive Agency IRSES Project “Liberalism in Between Europe And China” (LIBEAC) coordinated by Aix-Marseille University (CEPERC). This work has been realized in the framework of Workpackages 4, coordinated by University Institute of European Studies (IUSE) in Turin, Italy.