International cooperation to build an efficient global IP system can effectively help to boost trade and investments, especially in a country like China where foreign companies are eager to establish their offices but hesitate to do it. When China started opening its market it became the objective of foreign businessmen tempted by the idea of expanding their trade; unfortunately many of them decided to quit, worried by the hard task of protecting their intellectual property rights in a totally different and apparently hazardous legal framework. Despite China’s praiseworthy efforts and achievements in developing solid IP policy consistent with WIPO treaties, foreign companies remain distrustful even though they admit the current situation is more appealing. Therefore the only way to dispel all doubts is strengthening international cooperation so to reassure overseas entrepreneurs, but also to develop Chinese commercial relations. Examples of this approach are the recent partnership between Chinese e-commerce giant Alibaba and China-Britain Business Council or Shangping.com that teamed up with British retailer TopShop to better fight against counterfeiting. UK IP Minister Lucy Neville-Rolfehas echoed this strategy stating that foreign companies shouldn’t restrain their business ambitions due exclusively to IP protection issues and by way of confirmation she highlighted how cooperation programs jointly organized with China will bring substantial benefits to both parties. Chinese progress on IP issues is incrementing and remarkable; only in the past few years China has shown its engagement signing an agreement with UK Copyright Licensing Agency; launching a program to foster patent examinations when applicants file the same patent request in both countries; collaborating with the European Union to establish IP desks with the objective of assisting small and medium enterprises to broaden their business. The gLAWcal Team LIBEAC project Monday, 20 October 2014 (Source: ECNS.cn) This news has been realized by gLAWcal—Global Law Initiatives for Sustainable Development in collaboration with the University Institute of European Studies (IUSE) in Turin, Italy and the University of Piemonte Orientale, Novara, Italy which are both beneficiaries of the European Union Research Executive Agency IRSES Project “Liberalism in Between Europe And China” (LIBEAC) coordinated by Aix-Marseille University (CEPERC). This work has been realized in the framework of Workpackages 4, coordinated by University Institute of European Studies (IUSE) in Turin, Italy.

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