By taking China as an example, the author considers the conflict that could arise between trade liberalization and public morals. The author outlined the current regulatory regime for cultural products in China and pointed out the overlapping powers amongst different authorities in the sector. Globally, the supervision on cultural products industry is basically based on two reasons: politic and economic. China’s government is showing in some case reluctance to fully embrace liberalization in such a sensitive sector. Along with this China is not yet fully capable to compete on an international scale with the Hollywood industry and for this reason is attempting to first develop its national industry. However, in recent years we witnessed a ‘resurgence’ of the Oriental culture with K-Pop and Korean movies and TV series taking the lead. The case of China – Publications and Audiovisual Products has been analyzed in-depth by the Author. Although the Appellate Body Report showed that China unduly restricted the access to its market to foreigners’ cultural products the implementation of the judgment is difficult in the nation. Liberalization of cultural products could arise conflicts also with the UNESCO Convention on the Protection and Promotion of the Diversity of Cultural Expressions and with the International Covenant on Economic, Social and Cultural Rights (ICESCR).